OBJECTIVES

Jonathan Sherman is an artist whose work can be found in collections all over the world, including top collectors Rose-Marie and Eijk van Otterloo. Fine artists require very specific industry standards including tone of voice and tools for collectors, dealers and press. The overall effect should be ‘unbranded’. We created a subdued website which highlights the work and written materials; we photographed the artist and artworks, as well as students in his studio to promote his teaching. We also create printed collateral for studio events and marketing artworks, and write press releases and e-mails to the studio’s audience for both of those objectives.