OBJECTIVES

Spirit Wellness Institute is a school which trains bodyworkers. We were tasked with migrating and rebuilding a large website while maintaining historic search rankings, and efficiently creating a brand which evoked their holistic and spiritual approach to training healers, while emphasizing that they are an institution guided by science.

We began by creating a new logo, with an element of a seed of life — an ancient and sacred symbol which represents the basis of all creation and interconnectedness. This element was used throughout the website, social media, e-mail marketing and printed collateral to succinctly create visual branding.

For the site build, we reorganized and optimized content, and worked with the digital marketing team to increase conversions of potential students and sales of student massage clinic appointments. Branding also played a role in this by cultivating consumer trust. We also created the first phase of sales pages and e-mail campaigns as part of a sales funnel for online courses the school is creating in 2022.

COLLABORATORS

Development: truly good
Digital Marketing: Smoko Digital
Video: Jess Phfol